I’ve led my fair share of healthy shopping tours. While walking through the aisles of the supermarket, I explain the Guiding Stars program and how it helps shoppers identify more nutritious choices. One of my favorite things to point out is that you can find the best nutritional value in fresh, canned, and frozen produce. I select an obviously nutritious product like fresh green beans then show canned and frozen versions in the store that also earn our best score: 3 Guiding Stars. If a tour group is focused on eating better on a budget, I’ll note the varying unit prices among the three forms. Through this exercise, I discuss some key factors to consider when deciding between fresh, canned and frozen vegetables. I also want to share those here, in our latest edition of Surprising Stars.
If you have ever looked at the dairy case in the supermarket, you know that there are a lot of options for yogurt. If you were to shop one of our client’s stores you might be surprised by the lack of Guiding Stars-earning yogurts. This is not to say that their assortment is less nutritious than their competitors, but rather that the sweeteners added to yogurt have a negative effect on nutrient density. In fact, just 20% of yogurts earn Guiding Stars due in large part to added sugars.
In this new blog series that we are calling “Surprising Stars,” we will address categories of foods where consumers find a different number of Guiding Stars earning options than they might expect. For our first topic, we are tackling the bread aisle.