Simple Advice That’s Hard to Follow

Mushroom Beef Burgers

It’s easy to get influenced by the latest trend only to find out later that you’ve been duped by clever marketing that may be only partially true. Fortunately, my supermarket offers Guiding Stars, which highlights foods with good, better, or best nutritional quality to help me cut through the clutter and inform my decisions. Even if a product claims it’s keto-friendly or gluten-free, I know the stars will indicate whether the product has more positives than negatives per calorie. Armed with Pollan’s wisdom and with the stars as a reference, I can shop my local store with fresh eyes.

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Guiding Good

Juice boxes on a conveyor belt

Guiding Stars simplifies selecting a healthy choice for supermarket shoppers. We provide at-a-glance star ratings for both national and store brand products – on shelf tags, on packaging for store brands and online. Behind the scenes, the program also supports grocery retailers to create a more healthy and equitable food system. Let me explain some ways in which we do this.

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Guiding Stars & Heart Health

Heart-healthy foods shaped into a heart

Heart disease is the leading cause of death in the United States. Some risk factors for heart disease you cannot control, like your age or family history. Others you can, like your diet and lifestyle. Did you know that the science behind Guiding Stars aligns with many diet recommendations from the American Heart Association? Shopping with the stars is a simple way to shift towards a more heart-healthy diet.

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Guiding Stars & Weight Loss

Running shoes, measuring tap, notepad, oatmeal, and a pear implying a narrative of weight loss

Guiding Stars is an objective, evidence-based, nutrition guidance program. It provides a simple tool for consumers to quickly identify more nutritious choices while shopping. Our intent has always been to support people’s health, regardless of weight. We rate foods as good, better, and best to give consumers at-a-glance advice: the more stars a food earns, the more nutritious it is. Simply by choosing more foods that earn stars, shoppers can improve their nutrition without dieting.

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Hunger at the Holidays

Set of raw cereals, grains, pasta and canned food on the table.

Hunger knows no season, and yet there’s something especially heart-rending about the reality of human hunger during the holiday season. If you are fortunate enough to have plenty of food on your table, it can be hard to imagine the toll that a daily lack of food takes on what’s supposed to be a season filled with joy. And yet, we all know that there are many people who want for nourishing food.

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