Our Team

Guiding Stars Licensing Company

About the Company

In 2008, Guiding Stars Licensing Company was formed to create opportunities for supermarkets, manufacturers, food service providers, hospitals and health plans, and other organizations to license the Guiding Stars nutrition navigation program. Guiding Stars Licensing Company is based in Scarborough, Maine.

Photo of Jim McBride
Jim McBride
Director, Guiding Stars Licensing Company

Jim is one of the founding members of the Guiding Stars program. With a combined 31 years in various corporate positions at Hannaford, Jim has spent the last 12 years dedicated to Guiding Stars’ success. Jim designed the nutrition database, helped the scientific advisors develop the algorithms and led the initial data collection efforts to ensure that all product ratings are accurate. In his free time, Jim does a lot of community service work, but he loves being outdoors and especially on the water at Little Sebago Lake!

Favorite Recipe: Fish Tacos with Mango Salsa

Elizabeth Caton
Brand & Nutrition Manager, Guiding Stars Licensing Company

Elizabeth manages and enhances relationships with a wide variety of new and existing clients. Elizabeth brings to Guiding Stars, knowledge of nutrition and environmental sustainability. She is passionate about food: cooking, baking, consumption, and education on the balance between food choices and their role in human and environmental health. Elizabeth has experience in community, research, and clinical nutrition and most recently worked for Harvard University as the Sustainability Manager for their Law School. There she was able to work closely on food policy projects and as part of the working group for the University’s Sustainable and Healthful Food Standards, amongst other things.

She has been in Boston the past 8 year where she earned her master’s in Sustainability and Environmental Management as well as her B.S. in Nutrition and Dietetics and is thrilled to now be back home in Maine and working with such a dedicated team at Guiding Stars.

Favorite Guiding Stars Recipe: Spicy Stuffed Avocados

Joyce Gauthier
Product & Recipe Manager, Guiding Stars Licensing Company

Joyce is the direct contact for Research and Development teams and assists them with analysis of product formulations. Her years of experience with quality assurance and recipe development make her a strong resource for our clients. She is certified by Stony Brook State University of New York in Nutrition for Optimum Health, Wellness and Sports and holds a certification through eCornell in Plant-Based Nutrition. In her previous career, Joyce was an ACE certified personal trainer. She is enthusiastic about sharing her extensive knowledge and library of resources to help people understand that most all chronic diseases in America come from a poor diet and can often be reversed with a healthy diet.

Favorite Guiding Stars Recipe: Thai-Style Peanut Noodles

Ken Holt
Projects & Systems Supervisor, Guiding Stars Licensing Company

Ken brings to Guiding Stars a great deal of relevant success as a business systems analyst, and formerly as a scan systems support specialist. Ken has over 30 years of experience at Hannaford and Delhaize America in supply chain, merchandising and retail operations. He has long been recognized as the company’s lead expert on shelf tag systems. Ken was very involved in the Guiding Stars implementation over 10 years ago when we first launched and put the Guiding Stars logos onto full color digital unit price tags across all Hannaford and Food Lion stores.

Timothy E. Pike
Data Operations Manager, Guiding Stars Licensing Company

Tim plays a key role in the data integrity of the Guiding Stars database. His primary role is to manage the entire rating process from initial data sourcing through entry and verification, algorithm selection and final rating approval. Tim manages the ongoing task of auditing information in our database to ensure we have the most accurate and current data available and a database of images of the products rated from our data team, independent photographers and vendor partners.

Favorite Guiding Stars Recipe: Cowboy Beef and Black Bean Chili

Karen Landis
Product Data Verifier, Guiding Stars Licensing Company

As part of the Guiding Stars data team, Karen accurately enters and updates nutritional data and selects the correct algorithm for products sold by our vendors. She is excited to see how the nutritional content of products improves over time as consumers demand healthier options. Before moving to Maine in 2013 she worked in book publishing, event production for non-profits, and was a backcountry guide on horseback in Yosemite National Park. She is thrilled to now call southern Maine her “forever home.”

Favorite Guiding Stars Recipe: Curried Chicken Salad

Tricia Breeze
Senior Data Verifier, Guiding Star Licensing Company

Tricia thinks that Guiding Stars is an important program that can easily be used to allow people to eat better. It means a lot to her that her role as data collector and verifier contributes to helping others. She accurately enters product data and proper algorithm selection to ensure accurate ratings of client’s products, protect the integrity of the Guiding Stars program and accurately represent product in our Food Finder.

Favorite Recipe: Italian Baked Cod