Welcome Elizabeth Caton to Our Team!

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I am very pleased to announce that Elizabeth Caton recently joined Guiding Stars Licensing Co. as the Client Services Manager. In this role, Elizabeth will manage and enhance relationships with a variety of new and existing retail and food service clients that have a wide range of needs. She will also lead our branding, marketing, communications and outreach for Guiding Stars, leveraging some outstanding business partners.

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Our Algorithm Has Changed!

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We’ve updated our approach to factoring dietary cholesterol into our ratings system in response to evolving scientific evidence and changes reflected in the latest 2015 Dietary Guidelines for Americans. Guiding Stars’ patented nutrition rating algorithm no longer imposes debits on foods that contain dietary cholesterol. Under the new algorithm, only foods with the very highest amounts of dietary cholesterol, 300 mg or more per 100 calories, will not earn stars.

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The New Dietary Guidelines for Americans Are Here!

We are thrilled to see that the new Dietary Guidelines for Americans have been released! The Guiding Stars Scientific Advisory Panel was actively involved in reviewing proposals that led to the development of the final recommendations, and we are very excited to delve into the finalized details. These guidelines reflect the current consensus and are updated every five years to reflect the latest evidence-based findings about nutrition and healthy, which is why we rely on the Dietary Guidelines as we update and improve our own food-rating algorithms.

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