Guiding Stars Named as a Healthy Food Choice Intervention

The 2012 FMI Health & Wellness Conference emphasized the important role that food retailers could and should play as a community based health and wellness resource for consumers. Jeremy Nobel, MD, scientific advisor to Guiding Stars, moderated a well-attended breakout session on March 20 entitled “Your Shoppers: Changing The Way We Think About Public Health By Putting Food First.”

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Real Food and Good Times at UNH

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I was on a college campus this past week, specifically in a college dining hall, watching and taking photos with my Blackberry of an exciting Guiding Stars Healthy Chef face off. It has been just a few years since I pushed my tray through the food line to see what kind of grey meat was being served or how much green had already drained out of the “green” vegetable that sat in the steaming tray for too many hours. I was curious to see up close and personal how today’s college kids were being treated at feeding time.

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Guiding Stars: We are in more places than you think!

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Guiding Stars, the first in-store nutrition navigation program, originated in 2006 at Hannaford in 167 stores. Over the past 4 ½ years, retail store growth has been steady and today the Guiding Stars program can be found in over 1600 stores in 20 states with even more locations by year end.

Guiding Stars, originally developed with grocery retailing in mind, has spread its wings and moved into other venues as well and can now be found in schools, colleges and universities, vending machines, and hospitals.

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Who’s got the best Chili?

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When a local group, The Windham Community Garden, put together a benefit ‘Great Chili Challenge’ to raise funds for their cause, I knew we had to enter. I volunteer with another community group, the Windham Raymond Wellness Council, which strives to encourage families and kids to make healthy food choices through promoting 5210 Let’s Go! and similar efforts with support from the Lakes Region Healthy Maine Partnership.

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Jack LaLanne – A Guiding Stars Kind of Guy

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Jack LaLanne, the “Godfather of Fitness”, recently passed away at the ripe, old age of 96. Jack was an inspiration to several generations of Americans (including me) with his energetic advocacy for fitness and good nutrition on his long running television exercise show.

LaLanne’s personal story is a fascinating one. As a young child, he was sickly and addicted to sugar. He and his mother attended a Paul Bragg seminar that changed his life. Bragg described the importance of eating correctly and exercising, and from that moment forward LaLanne was hooked.

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Guiding Stars Food Finder (BETA)

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Guiding Stars just celebrated our 4th anniversary by releasing the new search engine Food Finder into public beta. The search engine allows shoppers to search for any of 50,000 foods in the Guiding Stars database and view the zero, one, two or three star nutrition rating for that food.

Shoppers are encouraged to have conversations about food, exchange ideas and share ratings. You can write a review on a food item by logging in to the Food Finder using your email address, Facebook or Twitter account.

I recently sat down with John Eldredge, Director of Brand and Business Development at Guiding Stars to share some user questions…

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Dinner with the “Stars”

You toss your backpack on the shelf, swipe your ID at the entrance, and grab a plate. Knocking into other students as you weave your way through the dinner rush, you send out a mass-text message to see where your friends are sitting. You pile a couple of slices of pizza on your plate because they’re a quick choice and you’re trying to get to that 6:40 review session for your nail-biting exam tomorrow.

You’re a college student trying to stay nourished in a fast-paced, multitasking society, and you don’t have time to plan the perfect meal.

At the University of New Hampshire (UNH), this is where Guiding Stars comes to the rescue, giving “fast” food a new meaning…

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