Welcome Elizabeth Caton to Our Team!

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I am very pleased to announce that Elizabeth Caton recently joined Guiding Stars Licensing Co. as the Client Services Manager. In this role, Elizabeth will manage and enhance relationships with a variety of new and existing retail and food service clients that have a wide range of needs. She will also lead our branding, marketing, communications and outreach for Guiding Stars, leveraging some outstanding business partners.

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Our Algorithm Has Changed!

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We’ve updated our approach to factoring dietary cholesterol into our ratings system in response to evolving scientific evidence and changes reflected in the latest 2015 Dietary Guidelines for Americans. Guiding Stars’ patented nutrition rating algorithm no longer imposes debits on foods that contain dietary cholesterol. Under the new algorithm, only foods with the very highest amounts of dietary cholesterol, 300 mg or more per 100 calories, will not earn stars.

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The New Dietary Guidelines for Americans Are Here!

We are thrilled to see that the new Dietary Guidelines for Americans have been released! The Guiding Stars Scientific Advisory Panel was actively involved in reviewing proposals that led to the development of the final recommendations, and we are very excited to delve into the finalized details. These guidelines reflect the current consensus and are updated every five years to reflect the latest evidence-based findings about nutrition and healthy, which is why we rely on the Dietary Guidelines as we update and improve our own food-rating algorithms.

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Celebrating 10 Years of Guiding Stars!

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We’re delighted to announce that 2016 marks the 10th anniversary of Guiding Stars!

Since our very beginning as a project at Hannaford in 2006, we’ve been delighted to bring our easy-to-use, science-grounded nutritional guidance program into a wider national market and even into Canada. Our algorithms have been awarded three independent patents and our program has been demonstrated as valuable for changing behavior in several independent studies. All of our success and growth has come from the enthusiastic support and advocacy of our partners, who are dedicated to making nutritious choices easier for the people they serve.

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