
True story: twice in the last three weeks, my kids were lured by a tiger. The first incident was a lazy Sunday morning when my two-year-old son checked out the Target flyer and noticed the Tiger (which is interesting is that this caught his eye over anything else–even toys). The second time was when we made a brief stop in a small market, and my five-year-old daughter noticed those eyes, which she said looked so “friendly.” Both incidents left my kids wishing we could invite the Tiger into our home and make him part of our family. Yes, that’s right…I’m talking about Tony the Tiger on the Frosted Flakes box. But more importantly, I’m talking about the time, energy and marketing that goes into making my kids react the way they did.
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