Loblaw introduces an innovative program to help shoppers make healthier choices

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Brampton, ON – August 3, 2012 (TSX: L) – Starting August 10, customers at Loblaws® stores in Ontario will have a faster, easier way to make healthier food choices when shopping for groceries for their family. Loblaw Companies Limited (Loblaw) is the first Canadian grocery retailer to launch Guiding Stars®, an objective, nutrition navigation program, providing at-a-glance nutritional ratings for foods found in every store aisle.

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Apple Markets of St. Joseph, Mo., Launch Guiding Stars Nutrition Guidance Program

PORTLAND, MAINE (July 17, 2012)— Shoppers at Apple Markets of St. Joseph, Mo., now have a faster, easier way to make healthier food choices when shopping for their family. Apple Markets of St. Joe’s today become the first Midwestern grocery retailer to launch the Guiding Stars® nutrition guidance program at all three St. Joe’s locations, providing an at-a-glance nutritional rating system to help customers quickly and easily identify products that offer a better nutritional value.

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Guiding Stars® Announces Participation in Jamie Oliver’s FoodRevolution Day

PORTLAND, Maine, (May 15, 2012)—Guiding Stars, the first store-wide nutrition guidance program for rating food, today announced its participation in Jamie Oliver’s Food Revolution Day through its Expert Chef Erin Dow. Dow is among the official participants in this first-ever worldwide day of actions focused on highlighting locally sourced, fresh food and the need for better food education.

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Food Manufacturers Take Positive Steps Toward Improving the Nutritional Profile of Packaged Food Products

New data from the patented nutrition guidance program Guiding Stars® suggests food manufacturers are responding to consumer demand for healthier choices by making positive changes to the nutrient content of packaged food products. As a result, supermarkets are now able to offer a broader selection of products lower in saturated fat, sodium and added sugars and containing more fiber, whole grains, vitamins and minerals.

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