Nutritious choices made simple®
More Beverages Now Earn Stars Portland, Maine (March 8, 2022) — The Guiding Stars nutrition guidance program has announced an exciting enhancement to its algorithms, the formula it uses to assign stars to foods and beverages. Drink options that are calorie free, like water and seltzer, are now eligible to earn stars, enabling customers to […]
More consumers can now access quick, easy-to-understand nutrition advice when shopping in local stores or online PORTLAND, Maine, April 5, 2018 – Guiding Stars, North America’s leading nutrition guidance program, announced it is expanding access to the program for customers in local East Coast markets and to online shoppers. The program will launch in Giant […]
Patented nutrition algorithm modified to reflect FDA’s Nutrition Facts label updates, credit for omega-3 fatty acids and DHA & EPA, debit for artificial colors Portland, Maine — February 1, 2018 — Guiding Stars, North America’s leading nutrition guidance program, announced today that the organization has updated its algorithm for U.S. foods, the formula it uses to […]
Investigation Has Major Implications for Policymakers Addressing Public Health Crisis Caused by Poor Diet Portland, Maine, December 7, 2017 — Guiding Stars®, North America’s leading nutrition guidance program, today announced that a recently published study found that the introduction of the Guiding Stars system in supermarkets “translated into measurable nutritional benefits” by prompting customers to make […]
Portland, Maine — June 8, 2016 — Guiding Stars, North America’s leading nutrition guidance program, today announced that the organization has updated its approach to factoring dietary cholesterol into its ratings system in response to evolving scientific evidence and changes reflected in the latest 2015 Dietary Guidelines for Americans. Guiding Stars’ patented nutrition rating algorithm no longer imposes debits on foods that contain dietary cholesterol. Under the new algorithm, only foods with the very highest amounts of dietary cholesterol, 300 mg or more per 100 calories, will not earn stars.
First-of-Its-Kind Initiative that Helps Shoppers Make Nutritious Choices Is More Relevant Today than Ever with Rising Obesity Rates Portland, Maine — March 31, 2016 — Guiding Stars is celebrating its 10th year as North America’s leading nutrition guidance program, a role that is now more important than ever before. With obesity rates and other chronic […]
Portland, Maine (October 30, 2014)—Guiding Stars, the leading independent nutrition guidance program, today announced it is now the most widely implemented program of its kind in North America, helping consumers in 2,100 grocery stores and supermarkets in the U.S. and 10 Canadian provinces and two territories to make more nutritious choices when shopping for themselves and their families.
