What the Industry is Saying

We’re proud of our algorithm and the way we use it to make healthy eating more accessible, but don’t take our word for it.

AStowell Hannaford Demo“Julie Greene, healthy living manager at Hannaford, said the Guiding Stars program has been a hit with consumers, helping them navigate confusing claims on packaging that highlight a product’s nutritional attributes while masking less-healthy ingredients.” – Associated Press, via Washington Post

“It’s lost on no one that the hypothetical label delivered to the FDA by the independent expert panel includes a three-icon component almost identical to Guiding Stars. By publishing the algorithm, Guiding Stars is showing consumers, the industry and the FDA just how qualified it is to become the nation’s single nutrition standard.” – Bob Vosburgh

“The Lempert Report agrees with the company that the publication of the algorithm will allow the public to fully understand the basis for the nutritional ratings of foods. It’s an absolute step in the right direction.” – Phil Lempert