Time Saved. Time Savored.
Guiding Stars is the fast & easy way to make nutritious choices. Use our ratings as you shop to save time, helping you get back to the things —and people—who matter most.
Backed by science.
Built for speed.
Guiding Stars’ patented formula is built on trusted science so you can feel confident you are making a nutritious choice for your family. Simply look for these nutrition guidance icons to make quick, easy choices as you shop.
The faster way to eat better
for Guiding Stars when you shop.
nutritious products easily in the store and online.
the time you save with those who matter most.
Where to look
in grocery stores
Guiding Stars can be found on shelf tags, prepared food labels and store-brand packaging in participating grocery stores. It can also be found on store websites to guide online shoppers to nutritious options.
How it works
Guiding Stars helps you easily choose foods and recipes with the most nutrition.
We read nutrition labels so you don’t have to.
We analyze how nutritious a food is, looking for:
- Whole Grains
- Saturated Fat
- Trans Fat
- Added Sodium
- Added Sugars
- Artificial Colors
You choose foods that earn stars to improve your nutrition.
= Good Nutrition
= Better Nutrition
= Best Nutrition
Interested in how we evaluate food? Learn more about the science behind Guiding Stars.
Find Star-worthy ingredients
Search for any of hundreds of thousands foods and beverages in the Guiding Stars database and view the specific star nutrition rating for that product.
Follow us online
Read our Blog
For seasonal meal ideas, cooking tips, nutrition guidance and more, check out our blog.
Frequently Asked Questions
Wondering more about how Guiding Stars works and how it can help you? Check out some of our most asked questions.