Time Saved. Time Savored.

Guiding Stars is the fast & easy way to make nutritious choices. Use our ratings as you shop to save time, helping you get back to the things — and people — who matter most.

Guiding Stars is the fast & easy way to make nutritious choices. Use our ratings as you shop to save time, helping you get back to the things —and people—who matter most.

Backed by science.
Built for speed.

Guiding Stars’ patented formula is built on trusted science so you can feel confident you are making a nutritious choice for your family. Simply look for these nutrition guidance icons to make quick, easy choices as you shop.

One Star
GOOD Nutrition

Two Stars
BETTER Nutrition

Three Stars
BEST Nutrition

The faster way to eat better

Look
for Guiding Stars when you shop.

Choose
nutritious products easily in the store and online.

Savor
the time you save with those who matter most.


Where to look
in grocery stores

Guiding Stars can be found on shelf tags, prepared food labels and store-brand packaging in participating grocery stores. It can also be found on store websites to guide online shoppers to nutritious options.

Online

On Shelf

On Pack

How it works

Guiding Stars helps you easily choose foods and recipes with the most nutrition.

  • We read nutrition labels so you don’t have to.

    sample nutriton facts panel showing plus icons for fiber and minerals, minus icon for sodium
  • We analyze how nutritious a food is, looking for:

    More
    Vitamins
    Minerals
    Fiber
    Whole Grains
    Omega-3s
    Less
    Saturated Fat
    Trans Fat
    Added Sodium
    Added Sugars
    Artificial Colors
  • You choose foods that earn stars to improve your nutrition.

    • One Guiding Star

      = Good Nutrition

    • Two Guiding Stars

      = Better Nutrition

    • Three Guiding Stars

      = Best Nutrition

  • Interested in how we evaluate food? Learn more about the science behind Guiding Stars.

Cook with us

We have over 1,200 Guiding Star-earning recipes, which have been tested by our team to give you great nutrition and flavor. 

Spaghetti with Turkey Meat Sauce
Spaghetti with Turkey Meat Sauce – 3 Guiding Stars
Pepper Chicken Stir Fry
Pepper Chicken Stir Fry – 2 Guiding Stars
Black Bean and Quinoa Burger
Black Bean & Quinoa Burger – 2 Guiding Stars

Find Star-worthy ingredients

Search for any of hundreds of thousands foods and beverages in the Guiding Stars database and view the specific star nutrition rating for that product.

Search Foods

ex. Tropicana Orange Juice

Follow us online

Check out our latest post for how to enter. ...

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Enjoying meals together as a family provides many benefits. Although, shifting schedules and time constraints can impact how often they actually occur. Let's change that for National Family Meals Month. Read how to fit family meals in from the blog linked in our bio. ...

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September is National Fruit and Veggies Month, a time to celebrate plants and highlight their many benefits. Is preparing produce too difficult? Are fruits and vegetables too expensive, inconvenient, and hard to make into a tasty dish? We have some ideas and hacks to overcome these challenges. Link in bio. ...

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We hope you enjoyed a wonderful Labor Day weekend. September is a busy time for many families. This delicious smoothie will help you start the day with a burst of nutrient-packed fruit, but won't be the reason you're late to drop off or work. Link in bio. ...

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It's not always easy to find the most nutritious products while grocery shopping. Guiding Stars makes this simple by labeling shelf tags and store brand products with one, two, or three stars. Just reach for the stars and feel confident you are making a nutritious choice. ...

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If you’re looking for a flavorful dinner that can be on the table in 45 minutes, look no further than this quinoa and chicken enchilada skillet. You’ll love every bite of this delicious, hassle-free meal. Recipe is linked in bio. ...

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Read our Blog

For seasonal meal ideas, cooking tips, nutrition guidance and more, check out our blog.

  • National Family Meals Month
    Shifting schedules and time constraints impact the frequency of family meals. Let’s change that for National Family Meals Month.
  • Lessons From the Garden
    Insights about issues that come up with home gardening, and how we handled them (or didn’t).
  • National Fruit & Veggies Month
    September is National Fruit and Veggies Month, a time to celebrate plants and highlight their many benefits.

Frequently Asked Questions

Wondering more about how Guiding Stars works and how it can help you? Check out some of our most asked questions.