Time saved. Time savored.

Guiding Stars is the fast and easy way to make nutritious choices. Use our nutrition guidance icons as you shop to save time, helping you get back to the things – and people – who matter most.

Backed by science. Built for speed.

Guiding Stars’ patented formula is built on trusted science so you can feel confident you are making a nutritious choice for your family. Simply look for these nutrition guidance icons to make quick, easy choices as you shop.

Backed by science. Built for speed.

Guiding Stars’ patented formula is built on trusted science so you can feel confident you are making a nutritious choice for your family. Simply look for these nutrition guidance icons to make quick, easy choices as you shop.

The faster way to eat better

Where to look

Guiding Stars can be found on shelf tags, prepared food labels and store-brand packaging in participating grocery stores. It can also be found on store websites to guide online shoppers to nutritious options.

Where to look

Guiding Stars can be found on shelf tags, prepared food labels and store-brand packaging in participating grocery stores. It can also be found on store websites to guide online shoppers to nutritious options.

How it works

Guiding Stars helps you easily choose foods and recipes with the most nutrition.

  • We read nutrition labels so you don't have to.

    sample nutriton facts panel showing plus icons for fiber and minerals, minus icon for sodium
  • We evaluate how nutritious a food is, looking for:

    More
    Vitamins
    Minerals
    Fiber
    Whole Grains
    Omega-3s
    Less
    Saturated Fat
    Trans Fat
    Added Sodium
    Added Sugars
    Artificial Colors
  • You choose foods that earn stars to improve your nutrition.

    • = Good Nutrition

    • = Better Nutrition

    • = Best Nutrition

  • Interested in how we evaluate food? Learn more about the science behind Guiding Stars.