Health Marketing Pro to Bring Innovation and Experience to Licensee Communications
Guiding Stars Licensing Company today announces the hire of Sue Till as Client Services Manager. In her role, Till will manage and enhance relationships with a wide variety of new and existing clients as well as help in bringing aboard new Guiding Stars licensees.
An experienced veteran in health and nutrition communications, Till brings more than 20 years of experience to Guiding Stars. Most recently, Till served as Marketing Director in the Food and Wellness Group at Swardlick Marketing Group where she led communications for the “Antioxidant Superfruit” campaign for the Wild Blueberry Association of North America. She also contributed to the “5 a Day the Color Way” fruit and vegetable marketing program for the Produce for Better Health Foundation.
“I am excited to work closely with the team and licensees to create an even bigger impact on public health and nutritious eating,” said Till. “I use Guiding Stars at the supermarket, and know that the company has made incredible strides to help consumers make more informed decisions about their food choices and I look forward to working with new and existing clients as well as finding new opportunities to expand Guiding Stars.”
Previously, Till served in several roles handling communications strategy at The Maine Alliance, including terms as Vice President, Government Relations and Communications, Director of Public Relations and Communications and Governmental Affairs Associate. Till also spent four years at the National Water Resources Association as Legislative Assistant. Till holds a BA in Political Science from Trinity College, Hartford, CT.
About Guiding Stars Licensing Co.
Since 2006, Guiding Stars has been leading the way in helping consumers make nutritious food choices. The Guiding Stars nutrition guidance program is a simple, easy-to-understand tool for making good nutrition choices and is designed to make a positive and lasting impact on public health. Guiding Stars is currently in more than 1,600 supermarkets including Food Lion, Hannaford, Bloom, Sweetbay, Homeland, and Kings Super Market. Guiding Stars has also expanded into public schools, colleges and hospitals and appears on the Shopper mobile iPhone application. Additional information can be found at guidingstars.com.