Guiding Stars Announces Partnership with ReachEverywhere’s Shopper Application to Offer Grocery Shoppers Even More Nutrition Information While They Shop
Guiding Stars, the world’s first storewide nutrition navigation system, is now making it even easier for busy grocery shoppers to access the popular at-a-glance nutrition rating system while on the go. In celebration of its third anniversary, Guiding Stars has teamed up with a top-selling iPhone shopping assistant application, ReachEverywhere’s Shopper, as the first nutrition navigation system to provide grocery shoppers around the country convenient access to the good-better-best rating system. The application will also allow shoppers to easily identify foods on their shopping list that provide the most nutrition for the calories. The healthy shopping application will be offered to new users for 99 cents and is free for current Shopper users.
Now, the Shopper application allows iPhone users to conveniently access the Guiding Stars rating system from anywhere. Some of the application’s features include:
- Browse and compare Guiding Stars rated food items within Shopper
- Add Guiding Stars rated items to their shopping lists
- Helps consumers better understand nutritional choices
- Create multiple lists for specific stores, situations or recipes
- Easily organize lists to match the aisle order or layout of their grocery stores
“We are proud to be the first nutrition navigation system to provide iPhone users an application that will help them make healthier choices for their family and save time in the supermarket,” said Jaica Kinsman, web community specialist at Guiding Stars Licensing Company. “The Guiding Stars and Shopper application partnership will provide consumers around the country more access to our popular nutrition navigation system and is an easy-to-understand tool to help them choose foods for their families that provide the most nutrition.”
Only Guiding Stars utilizes a proprietary algorithm that is grounded in evidence-based science and the most current guidelines and recommendations of leading national and international health organizations, such as the FDA and USDA. The system credits all edible foods based on the presence of vitamins, minerals, dietary fiber and whole grains, and debits for the presence of trans fat, saturated fats, cholesterol, added sugars and added sodium. Food items are then awarded zero, one, two or three stars – one star means good nutritional value; two stars, better nutritional value; and three stars, the best nutritional value. “We consistently look to update and improve our popular Shopper application and Guiding Stars was a natural choice to provide our users access to nutrition information while on the go,” said Adam Smith, director business development of ReachEverywhere. “Guiding Stars makes it easy and fun for iPhone users to build healthier shopping lists and take the guesswork out of finding nutritious foods.”
Shoppers can visit www.MyShopperApp.com for more information, details and to download the application.
ReachEverywhere, a New York-based company with off-shore R&D facilities is building the premier in-store mobile shopping assistant to help consumers decide where to shop and what to buy. ReachEverywhere’s iPhone application, Shopper, has consistently been a top seller in the lifestyle category of the iTunes App Store, where it continues to delight consumers with a simple and intuitive interface. Shopper saves busy households time and money, while also opening up an entirely new targeted in-store communication platform for brands and retailers to connect with the consumers they serve.
About Guiding Stars Licensing Co.
Since 2006, Guiding Stars has been leading the way in helping consumers make nutritious choices by pioneering the first-ever storewide nutrition navigation system. The Guiding Stars program is a simple, easy-to-understand tool for making good nutritional choices and is designed to make a positive and lasting impact on public health. Guiding Stars Licensing Co., based in Scarborough, Maine, creates opportunities for supermarkets, manufacturers, food service providers and other organizations to license the program and make nutritious shopping simple throughout the United States. Guiding Stars is currently in more than 1,400 supermarkets in the East Coast including Food Lion, Hannaford, and Sweetbay stores.