Guiding Stars® Celebrates the Relaunch of a Healthier, MoreUser-Friendly Website

Guiding Stars Builds Its Online Community with New Social Media Tools, Community of Dedicated Bloggers and Healthy Recipe Contest

Guiding Stars, the world’s first store-wide nutrition navigation system, today announced the relaunch of its website, guidingstars.com. The newly designed website offers a sleeker look and features an engaging new Guiding Stars blog.

New streamlined site (left) compared to previous version

GuidingStars.com new site v. old site

The modernized and streamlined site offers health conscious consumers an online community, the Guiding Stars blog that provides the latest in health and nutrition news. It is a community of bloggers, from mothers to nutritionists, dedicated to making smart food choices. Visitors can contribute to the blog, gain information from members of the Guiding Stars Scientific Advisory Panel, find the latest Guiding Stars recipes and also learn tips and tricks on how to incorporate healthy eating into their busy schedules.

“Guiding Stars is excited about the relaunch of our newly designed, community-based website and its integration of other social media sites,” said Jaica Kinsman, web community specialist at Guiding Stars Licensing Company. “The new site offers a community built on healthy ideals where consumers and potential licensees can learn more about nutritious food choices and healthy living.”

An important aspect to the new site is its integration with social media. Guiding Stars is now present on various social media tools such as, Facebook, Twitter, Linkedin, RSS, YouTube and more. The site offers hyperlinks for users to quickly access Guiding Stars while on-the-go. The improved site also offers a newsletter, information on how to become a partner, recipes with star ratings and access to the Shopper iPhone application featuring Guiding Stars.

To celebrate the launch, Guiding Stars is hosting “America’s Healthiest Big Game Recipe Challenge,” where consumers can submit their healthy and original recipes to guidingstars.com in hopes of receiving three Guiding Stars. The contest runs January 4-18, 2010 and recipes can be submitted during the submission period. The first 200 entrants will be entered to win the grand prize which includes a $250 gift card for a week’s worth of groceries. Five runners-up will be awarded one $50 grocery gift card each and all six winning recipes will be featured on the website.

Guiding Stars features a proprietary algorithm that is grounded in evidence-based science and utilizes the most current guidelines and recommendations of leading national and international health organizations, such as the FDA, USDA and World Health Organization. The system credits all edible foods based on the presence of vitamins, minerals, dietary fiber and whole grains, and debits for the presence of trans fat, saturated fats, cholesterol, added sugars and added sodium.

About Guiding Stars Licensing Co.

Since 2006, Guiding Stars has been leading the way in helping consumers make nutritious choices by pioneering the first-ever storewide nutrition navigation system. The Guiding Stars program is a simple, easy-to-understand tool for making good nutritional choices and is designed to make a positive and lasting impact on public health. Guiding Stars Licensing Co., based in Scarborough, Maine, creates opportunities for supermarkets, manufacturers, food service providers and other organizations to license the program and make nutritious food choices simple throughout the United States. Guiding Stars is currently in more than 1,500 supermarkets in the East Coast including Food Lion, Hannaford, Bloom and Sweetbay stores.