New Partnership Will Help Busy Shoppers Easily Manage their Nutrition Anywhere
Guiding Stars, the world’s first store-wide nutrition guidance program, today announced a partnership with Wellness Layers, Inc., a leading provider of health-related online and mobile portals for consumers. Together, they will launch a two-phased program that will be the first integrated nutrition guidance program for consumers in stores and online. The new service will provide seamless guidance to food selection at the store coupled with integrated personalized nutrition management online.
A new search engine to be introduced this summer called the Guiding Stars “Food Finder” will mark the first stage of the partnership. It will allow shoppers to search for any of 60,000 foods in the Guiding Stars database and view the zero, one, two or three star nutrition rating for that food. An online community will be created to support the “Food Finder” to encourage consumers to have conversations, exchange ideas and share ratings.
The second phase of the partnership will be occur later this year and will consist of an accessible portal with a smart shopping function plus a meal planner. In addition to learning about healthier food choices, other topics will include: Medical condition related alerts, shopping on a budget and weight loss.
“Along with the re-launch of our website earlier this year, the partnership with Wellness Layers is another step in our continued commitment to offer our customers information that can help them make healthier food choices,” said John Eldredge, director brand and business development at Guiding Stars Licensing Company. “We can provide consumers access to our easy-to-use nutrition guidance program while at the same time enhancing their online experience through a growing list of web based Guiding Stars initiatives.”
Amir Kishon, PhD, CEO of Wellness Layers explains, “For us, the partnership between Wellness Layers and Guiding Stars begins to put together the pieces of the puzzle to a healthier America and world.” Dr. Kishon adds, “We believe that Guiding Stars’ user friendly food rating system combined with our award winning healthy lifestyle platform will offer consumers an easy-to-use, engaging and effective solution to nutrition guidance.”
About Guiding Stars Licensing Co.
Since 2006, Guiding Stars has been leading the way in helping consumers make nutritious food choices. The Guiding Stars nutrition guidance program is a simple, easy-to-understand tool for making good nutrition choices and is designed to make a positive and lasting impact on public health. Guiding Stars is currently in more than 1,500 supermarkets including Food Lion, Hannaford, Bloom, Sweetbay and coming soon to Kings Super Market and Homeland. Guiding Stars has also expanded into public schools and colleges, and appears on the Shopper mobile iPhone application.
About Wellness Layers, Inc.
Wellness Layers is a leading provider of online customer and patient portals creating deeper online engagement for healthier lifestyles. The Wellness Layers platform includes a suite of personal applications, social connectivity, and personalized content specifically honed for the special needs of health and wellness companies. The deeper engagement achieved with the Wellness Layers Platform supports their efforts for prevention, adherence, weight loss, condition management, and lifestyle modification. Wellness Layers offers special platform editions for the healthcare, nutrition and diet, fitness, pharmaceutical, employee wellness, and healthy lifestyle / e-commerce markets. Additional information can be found at www.wellness-layers.com.