Just as each person has different dietary needs, so does your business. Guiding Stars is not a one-size-fits-all program.
From product formula optimization to store signage, Guiding Stars is a versatile program that can benefit a wide range of businesses and organizations. As a strategic partner and licensee, we’ll work with you to customize a seamless integration of Guiding Stars with your product, program or service.
Why? Guiding Stars is cited by the U.S. Surgeon General as a program that positively impacts eating behavior.
“Promising results were seen just after one year of implementation. Selection of whole milk with no stars dropped,—while fat-free milk, three stars, increased. Selection of breakfast cereals with stars increased three and a half times more than no-star cereals. Selection of fattier meats declined and starred chicken grew at nearly 5 percent.”
— Speech from Former U.S. Surgeon General Steven K. Galson: The Weight of the Nation
The simplicity and user friendliness of the 0, 1, 2, 3 stars rating system works well not only in stores, but also on food packaging as well as in corporate and school cafeterias, college dining halls, hospital cafeterias, and online.
Launched as a nutrition guidance program within grocery stores, Guiding Stars has quickly demonstrated its value in a wide variety of environments as a key nutrition guidance component in incentive programs for health insurers, and health and wellness programs offered by innovative consumer-oriented companies.
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The Guiding Stars nutrition navigation system is readily applicable to food retail environments, food packaging, food service, online shopping, mobile applications, health and wellness incentive programs, and nutrition database applications among many possibilities.