Look for the Guiding Stars icons on your store’s shelf tags and start adding more good stuff to your cart and your future.
Shop like a nutrition expert.
Finding nutritious options can get complicated, but we make it simple. Our nutrition guidance program reads nutrition labels and measures every product using established nutrition science. If it meets our transparent nutrition criteria, it earns a 1, 2, or 3 star rating. It’s that easy!
1
Read
First, we read the nutrition labels for every product in the grocery store.
2
Measure
Then we objectively measure each product using established nutrition science.
3
Rate
If a product meets our transparent nutrition criteria, it earns a 1, 2, or 3 star rating for Good, Better, or Best nutrition.
See the science behind Guiding Stars.
Add more good stuff.
Nutritious choices add up and have a big impact on our future health. Guiding Stars shelf tag ratings make it easy to find Good, Better, and Best options across the store. Just look for the stars on shelf tags or while shopping online to add more good stuff to your cart.
- More
- Vitamins
- Minerals
- Fiber
- Whole Grains
- Omega-3s
- Less
- Saturated Fat
- Trans Fat
- Added Sodium
- Added Sugars
- Additives to Limit
Where are the stars?
You don’t have to look far. Our star ratings are conveniently located on shelf tags, prepared foods, and store-brand packaging at participating grocery stores. You can use them while shopping online for groceries at these stores, too.
And, in the spirit of keeping things simple, you can check the rating of over 100,000 products using the search below or browse over 1,200 Star-earning recipes on our site.
Want to see how different products score?