
We know that the food choices we make each day affect our health. Not only how we feel today and tomorrow, but in the future as well. Almost fifteen years ago, Guiding Stars was created to provide consumers with simple-to-understand nutrition guidance so they could make more informed and healthier food choices. That mission remains, as does our belief that credibility, objectivity and transparency are critical to our success. We recognize, now more than ever, that many factors influence what people choose to eat. Nutrition is personal and our guidance needs to meet people where they are at in order to be relevant. In 2021, we plan to focus more on how Guiding Stars can help individuals and families on their personal health journey. I want to share some of what you can expect from us in the year ahead.
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