Guiding Stars & Weight Loss

Running shoes, measuring tap, notepad, oatmeal, and a pear implying a narrative of weight loss

Guiding Stars is an objective, evidence-based, nutrition guidance program. It provides a simple tool for consumers to quickly identify more nutritious choices while shopping. Our intent has always been to support people’s health, regardless of weight. We rate foods as good, better, and best to give consumers at-a-glance advice: the more stars a food earns, the more nutritious it is. Simply by choosing more foods that earn stars, shoppers can improve their nutrition without dieting.

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Nutrition is Personal

Graph explaining how Guiding Stars evaluates foods and assigns one, two, or three stars to indicate good, better, and best nutrition.

We know that the food choices we make each day affect our health. Not only how we feel today and tomorrow, but in the future as well. Almost fifteen years ago, Guiding Stars was created to provide consumers with simple-to-understand nutrition guidance so they could make more informed and healthier food choices. That mission remains, as does our belief that credibility, objectivity and transparency are critical to our success. We recognize, now more than ever, that many factors influence what people choose to eat. Nutrition is personal and our guidance needs to meet people where they are at in order to be relevant. In 2021, we plan to focus more on how Guiding Stars can help individuals and families on their personal health journey. I want to share some of what you can expect from us in the year ahead.

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Guiding Stars & Medical Foods

Woman drinking milk

When you shop with Guiding Stars, you know that you’re working toward your diet goals. You’re filling your shopping cart with foods that are nutritious and lower in negative attributes like added sugars and sodium. That said, there is no such thing as a perfect eater, nor a “perfect” cart. The goal of the Guiding Stars program is to guide you toward the “good, better, and best” options so that you can follow a balanced diet that works for you.

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