It’s easy to get influenced by the latest trend only to find out later that you’ve been duped by clever marketing that may be only partially true. Fortunately, my supermarket offers Guiding Stars, which highlights foods with good, better, or best nutritional quality to help me cut through the clutter and inform my decisions. Even if a product claims it’s keto-friendly or gluten-free, I know the stars will indicate whether the product has more positives than negatives per calorie. Armed with Pollan’s wisdom and with the stars as a reference, I can shop my local store with fresh eyes.
We’re pleased to congratulate our clients at Ahold Delhaize USA (ADUSA) for their commitment to Partnership for a Healthier America (PHA). ADUSA has committed to improving the nutritional quality of the products sold throughout their grocery brands. ADUSA uses Guiding Stars to measure nutrition in their products. By 2025, at least 54% of ADUSA’s private label and unbranded bulk items will earn one, two, or three Guiding Stars.
I recently had the privilege to join a panel of public health and food industry experts, including the U.S. Surgeon General Jerome M. Adams, to discuss how the food industry can work to create a healthy and sustainable food system. I was honored to have a seat at the table to discuss this essential topic. It was a great opportunity to showcase the work our clients do and the role Guiding Stars plays in supporting them.
“Any food allergies?” the nutritionally woke waitress asks with a smile as she takes our order. “Why yes,” I answer, “Do you have any dishes without fermentable short-chain carbohydrates?” Smile fades to furrowed brow. “Uuuuuum, let me talk to the chef and see what we can do.” If you have ever tried the FODMAP diet, you know how real this imaginary interaction can seem.