News

Guiding Stars® Adjusts Proprietary Algorithm

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Guiding Stars, the world’s first store-wide nutrition navigation system, today announces minor revisions to their evidence-based proprietary algorithm. The Scientific Advisory Panel reviewed the Guiding Stars algorithm and amended it to include the method of calculating debits for foods that are sweetened only with sugar alcohols. The minor change also factors in new key words for obscure variations of ingredients classified as added sugars or whole grains.

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Buena Vista Regional Medical Center in Iowa to Launch Guiding Stars® Nutrition Guidance Program to Help Improve Community Health

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Partnership will Promote Healthy Eating Habits to Patients, Visitors and Employees

Guiding Stars, the world’s first storewide nutrition navigation program, announces a partnership with Buena Vista Regional Medical Center in Storm Lake, Iowa to help patients, visitors and employees identify more nutritious food choices in the hospital. This partnership is another step in the hospital’s mission to improve the health of the people and communities it serves.

Guiding Stars will rate the nutritional quality of prepared meals, snacks and grab-and-go items in the medical center’s cafeterias as well as the food served to patients. Each item will receive a rating of zero to three stars for a simple, quick at-a-glance summary of the food’s nutritional quality.

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MaineGeneral to Launch Guiding Stars® Nutrition Navigation Program to Help Impact Community Health and Wellness

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Hospital Joins Local Hannaford Supermarkets to Help Patients, Visitors and Staff Make More Nutritious Food Choices

Guiding Stars, the world’s first storewide nutrition navigation program, announces a partnership with MaineGeneral Health to help patients, visitors and staff identify more nutritious food choices in the hospital. Guiding Stars is also used in local Hannaford grocery stores.

Guiding Stars will rate prepared meals, snacks and grab-and-go items according to their nutritional value in the medical center’s cafeterias and the food served to patients. Each item will receive zero to three stars for an at-a-glance summary of the food’s nutritional quality.

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Guiding Stars® Launches “Food Finder,” an Online Smart Tool to Help Shoppers Identify and Make More Nutritious Food Choices

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“Food Finder” Will Be the First Tool Available that Provides UPC-Level
Guiding Stars Ratings to Consumers

With healthier eating a top priority for many Americans, Guiding Stars–the world’s first storewide nutrition guidance program–and Wellness Layers announced the public beta release of a new search engine called the “Food Finder.” This nutrition guidance tool is available on Guiding Stars’ website, and will allow shoppers to search more than 50,000 foods in the Guiding Stars database. The “Food Finder” will be the first tool available that provides UPC-level Guiding Stars ratings to consumers.

With “Food Finder,” consumers can review the products’ nutrition facts label, ingredients information, category, health claims and food allergens. This new tool will allow consumers to immediately identify the more nutritious foods within a category, to compare products, and to…

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New Jersey-based Kings Super Markets selects Guiding Stars® to Help Busy Shoppers Easily Identify Nutritious Foods

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Nutrition Guidance Program and In-Store Health Activities Will Help Shoppers Achieve a Healthier Lifestyle

With many consumers seeking easy ways to achieve a healthier lifestyle, Kings Super Markets implemented Guiding Stars, the world’s first store-wide nutrition guidance program in all 24 grocery stores located in New Jersey and Long Island, NY. In conjunction with Kings’ “Living Well” program, Guiding Stars will provide shoppers with a simple, at-a-glance tool that helps them quickly identify foods that offer the most nutrition for the calories.

With the introduction of Guiding Stars, each edible item throughout the store is rated, earning a zero-to-three star rating according to its nutritional value. Guiding Stars will be displayed on signage, shelf-tags and brochures throughout Kings Super Markets to help make nutritious shopping even easier.

“At Kings, our customer’s wellness is top priority for us and Guiding Stars will make it even easier for consumers to achieve a healthy lifestyle,” said Patricia Mikell, senior director of marketing at Kings Super Markets. “Guiding Stars offers opportunities for our shoppers to find nutritious choices for themselves and their family by eliminating the need to compare each item in the store.”

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Homeland Stores Announces Partnership with Guiding Stars to Launch In-Store Nutrition Guidance Program

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Nutrition Guidance Program Helps Busy Shoppers to Easily Identify More Nutritious Foods

With rising obesity rates and many consumers reaching for easier-to-understand nutrition information, one Oklahoma grocery chain is looking to make a healthy change. According to The CalorieLab United States of Obesity Fattest States Ranking 2010, Oklahoma ranks in the top ten fattest states with 67 percent of Oklahomans considered obese or overweight by the Centers for Disease Control and Prevention standards in 2009. To help encourage healthier choices, Homeland Stores is announcing a partnership with Guiding Stars to launch their good-better-best nutrition guidance program in their stores. With this system, customers in all 73 stores will be able to more easily choose healthy foods.

With Guiding Stars, each item throughout the grocery store receives a zero-to-three star rating according to its nutritional value, offering busy shoppers a simple, at-a-glance tool that helps them quickly identify foods that offer the most nutrition for the calories. Guiding Stars will be displayed prominently throughout Homeland, Country Mart, and United Supermarkets from shelf-tags, to signage and brochures, to help make nutritious shopping even easier…

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