LINCOLN, Neb. — Nov. 1, 2012 — A grocery store can be a confusing place for consumers facing competing claims about fat, sugar and calories in every aisle. But shoppers at Super Saver and Russ’s Market can now cut through the clutter with the Guiding Stars nutrition rating system. The Guiding Stars program rates the nutritional value of foods on a simple scale of 0-3 stars.
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PORTLAND, Maine, (October 2, 2012)—Guiding Stars, the first store-wide nutrition guidance program for rating food, and Midcentury Media, creator of the popular mobile app Shopper, today announced the release of an upgraded iPhone app that gives busy grocery shoppers instant access to Guiding Stars’ easy-to-navigate nutrition rating system right on their shopping lists. The UPC-driven app lets users identify the healthiest foods for purchase by providing simple star-ratings on nearly 100,000 foods and beverages, enabling on-the-go shoppers to quickly identify the nutritional value of foods on the fly.
Portland, ME (August 21, 2012)—The University of New Hampshire (UNH) is among a growing number of colleges and universities across the country taking proactive steps to improve the health of students and faculty who dine in campus-run dining halls and quick-service food counters. Not only could their efforts make the dreaded “Freshman 15” a thing of the past, but administrators also hope to teach students a lifelong habit of making nutritious food choices and gain a competitive advantage in attracting new students.
Portland, ME (August 14, 2012)—Guiding Stars today announced the appointment of three new members to its Scientific Advisory Panel, a team of leading nutrition science, food science and public health experts responsible for maintaining and updating the Guiding Stars patented algorithm as dietary guidelines change.
Portland, ME (August 8, 2012)—Two progressive, award-winning New Jersey hospitals have become the first in the Garden State to implement an innovative program designed to help visitors and staff make healthier choices when dining in the facilities’ cafeteria and other public food service areas.
Brampton, ON – August 3, 2012 (TSX: L) – Starting August 10, customers at Loblaws® stores in Ontario will have a faster, easier way to make healthier food choices when shopping for groceries for their family. Loblaw Companies Limited (Loblaw) is the first Canadian grocery retailer to launch Guiding Stars®, an objective, nutrition navigation program, providing at-a-glance nutritional ratings for foods found in every store aisle.
PORTLAND, MAINE (July 17, 2012)— Shoppers at Apple Markets of St. Joseph, Mo., now have a faster, easier way to make healthier food choices when shopping for their family. Apple Markets of St. Joe’s today become the first Midwestern grocery retailer to launch the Guiding Stars® nutrition guidance program at all three St. Joe’s locations, providing an at-a-glance nutritional rating system to help customers quickly and easily identify products that offer a better nutritional value.